KitchenAid Platinum Collection Launch

I was lucky enough to be invited to the KitchenAid Platinum Collection Launch. I was excited as I am a newbie on the blogging scene – I actually had to call up to see if I was invited by mistake, I was reassured that the invite had been sent to the right person!

The history of the iconic KitchenAid stand mixer began with a chance encounter between an overburdened baker and an industrious engineer. The year was 1908, and Herbert Johnston, an engineer at the Hobart Manufacturing Company in Troy, Ohio, was watching the baker mix bread dough with an age-old iron spoon. Convinced there had to be a better way, Johnston set to work developing an 80-quart electric stand mixer. Less than seven years later, professional bakers across the country had an easier and more efficient way of getting the job done.

KitchenAid Platinum Collection includes a Stand Mixer in eight new colour
The new premium on both the Stand Mixer and Blender, plus Sugar Pearl Silver, Café Latte and Antique Copper finishes on the Stand Mixer.

The Platinum Collection Stand Mixer also features:

• Clear glass bowl replacing the traditional stainless steel bowl
• A new Flex Edge Beater
• Flat beater
• Stainless Steel wire whisk
• Dough hook

The KitchenAid Platinum Collection features a two coat premium metallic finish in Candy Apple, Raspberry Ice, Medallion Silver, Black Storm, and Electric Blue finishes, a Blender in five new colour finishes and a Coffee Maker in Contour Silver. The collection will be available from 1 November.

Please find below pictures from the launch taken by me :-) 

The new mixer

View from the Launch

Miguel Maestre's

For more information head to http://www.kitchenaid.com.au/ 

Enjoy!

Mel x